Trends affecting retailer strategies and shopper preferences this holiday season include an earlier start to holiday promotions, new collaborations to shorten delivery times and cut costs, a proliferation of pop-up stores and the growing popularity of resale goods as gifts.

 

CBRE concludes that these trends will characterize the shortest holiday season, since 2013 with only 26 days between Thanksgiving and Christmas.

 

Despite the compressed holiday shopping season, retail sales are expected to grow across brick-and-mortar, online and mobile channels. Some of that growth will come from new strategies by retailers and investors to capitalize on these trends and best serve customers when, where and how they shop.

Trends affecting retailer strategies and shopper preferences this holiday season include an earlier start to holiday promotions, new collaborations to shorten delivery times and cut costs, a proliferation of pop-up stores and the growing popularity of resale goods as gifts.

 

CBRE concludes that these trends will characterize the shortest holiday season, since 2013 with only 26 days between Thanksgiving and Christmas.

Despite the compressed holiday shopping season, retail sales are expected to grow across brick-and-mortar, online and mobile channels. Some of that growth will come from new strategies by retailers and investors to capitalize on these trends and best serve customers when, where and how they shop.